Copywriting for the
Home Improvement
Industry
Unlock the power of content marketing for your home improvement business
Ready to reach your ideal clients and grow your
home improvement business?
You work in the home improvement industry, where hard work is second nature. You’ve spent years honing your skills, transforming clients’ houses into dream homes. While you want your online presence to reflect your passion and excite your customers, the demands of project deadlines and client expectations keep your schedule full.
Finding time to improve your online presence is challenging when you’re dedicated to improving others’ living spaces.
Yet, you know your web presence is crucial to your business’s success. Your website and digital marketing efforts highlight your reputation as a top-tier home improvement company and attract your ideal clients.
You want your online presence to be an extension of you, reflecting the same care and enthusiasm you bring to every project. It’s about more than portfolio photos— it’s about building trust with your target audience.
That’s where quality copy comes in.
Good copywriting allows you to connect with your ideal customers and present your business as the solution they’ve been searching for. As a home improvement copywriter, I can help you tell your story in a way that resonates with your audience, highlighting your unique value and expertise.
Let’s transform your website and online presence into a powerful marketing tool, driving your audience to choose your business over your competitors.
Hi, I’m Lilly. I’m a freelance home improvement copywriter.
I love helping home improvement businesses improve their online presence with quality, professionally written content.
While you’re a pro at working in physical spaces, creating content online just isn’t your specialty. That’s where I come in!
I write for home improvement professionals such as:
Construction Companies
Remodelers
House Painters
Interior Designers
Contractors
Building Material Brands
Real Estate Agents
Wood Workers
Workwear Clothing Brands
Are you ready to invest in your business’s success by boosting your online visibility with compelling and engaging content? Let’s connect to discuss your project!
What does a home improvement copywriter do?
As a copywriter, I write persuasive and engaging content for businesses in the home improvement industry.
Consider me your business wordsmith!
My job is to understand your goals, target audience, and unique selling points. I use this information to write words that tell your brand’s story in your voice.
I specialize in writing web pages, blog content, and email sequences — all while incorporating SEO techniques to improve your visibility online.
Excellent copy turns your website into your best salesman, working for you day and night.
The right words will…
Capture attention by addressing your ideal clients directly
Create interest with relevant and engaging content
Establish credibility and build trust
Address concerns to alleviate doubts
Prompt action, turning your audience into paying customers
Optimize for search engines to bring in more organic traffic
Powerful copy brings your ideal clients to you. They’ll know, like, and trust you before they’ve even met you.
A little bit more about me, your home improvement copywriter.
I’ve combined my love for writing with my respect and reverence for the home space to help businesses like yours boost their marketing efforts.
Before becoming a writer, I worked for years as a self-employed interior house painter. I focused on skilled jobs that required precision and perfection, like cabinet painting.
Now, I bring that attention to detail to my copywriting business. I’m not here to slap up some paint and call the job done (figuratively speaking). I’m here to learn the ins and outs of your business. That way I can represent your voice and brand message through written content for your website, creating connections with your ideal customers.
You’re great at what you do, but connecting with customers online can be tricky. That’s where I come in. With my writing skills and industry knowledge, I’ll help you connect with your target audience, earning their trust and their business along the way.
Write Your Way to Freedom is a prestigious course teaching copywriting and freelance business management. Ranked #24 in education on the Inc. 5000 list, it emphasizes ethical, value-driven copywriting and offers access to a supportive community of writers, editors, and coaches.
Write Your Way to Freedom Certified Copywriters are students who have completed the program and built businesses that bring their clients success.
“Can’t recommend her enough!”
“Working with Lilly has been an absolute pleasure. Her attention to detail and dedication to promptly delivering exceptional work truly sets her apart. I have used her services for many things such as copywriting work for my website, business bio development, and blogs. She understands my voice and writes from my perspective. Can’t recommend her enough!”
—Mikki Paradis, Owner and CEO of PDI Drywall
Services
Your ideal customers appreciate attention to detail, including a keen sense of design and style. They’re looking to hire the best, and are willing to pay top dollar for it.
I can help you leverage high-quality content to make your website shine in a competitive online landscape. With expertly crafted content, we’ll reach your ideal audience, boost brand recognition, and turn potential clients into paying customers.
When you work with me you’ll get:
Well-researched blog posts that speak directly to your ideal customers
SEO-driven content with location-specific keywords
Concise and engaging web copy
Connection-building email sequences
Blog Writing
A well-maintained blog is a powerful tool for your business. Increase your website’s visibility, attract organic traffic, and establish authority in your field.
Businesses with blogs get 67% more leads — let’s make that happen for you.
Pricing:
Level 1: $250/month
1 blog/month
1,000-1,200 words
Level 2: $450/month
2 blogs/month
1,000-1,200 words
Level 3: $880/month
4 blogs/month
1,000-1,2000 words
Website Copy
Your website is the face of your business in the digital realm. It should flawlessly embody your brand and connect with your target audience.
Good web design and photos can only get you so far. You need well-crafted website copy that tells your story and makes an excellent first impression. Otherwise, you could be losing potential customers to your competitors.
Pricing:
Individual Pages: $300
1,000 words
Website Package: $1,400 for 5 pages
Home Page
About Me
Services
FAQ/Testimonials
Contact
Email Copy
Email marketing provides a cost-effective way to communicate directly with your audience. Good copy makes your emails stand out and creates a loyal following.
Building an active email list with an engaged audience is an excellent way to earn trust and grow your business.
Pricing:
Varies by project. Contact me for a custom quote.
Email copy includes monthly newsletters, one-off broadcast emails, and automated sequences.
Portfolio
Take a look at some of my past projects to see my writing style and approach.
I specialize in storytelling and crafting copy that captures your unique voice.
Today’s consumers are savvy— they want more than just a product or service.
They’re looking for a connection with the people and purpose behind the business. Great copy bridges that gap, telling your story in a way that resonates and drives meaningful engagement.
Let’s elevate your marketing with high-quality copy that tells your story.
Website Copy
A full website revamp called for fresh, engaging copy to highlight PDI’s unique brand identity and industry expertise.
Email Copy
Paint Life, a YouTube brand and online paint store, wanted to humanize its email marketing through storytelling.
Blog Copy
This blog library covers a wide range of construction industry topics, from effective project management strategies to the increasing impact of women in the field.
Landing Page Copy
Paint Life created a series of online painting courses and needed landing pages to highlight their value and convert interest into sales.
Contact me.
Are you interested in hiring a professional copywriter? Fill out the form to get in touch, or send me an email at:
lilly.linden.agency@gmail.com
We’ll set up a free, 15-minute discovery call to discuss your copywriting goals and see if we’re a good fit to work together. I look forward to chatting with you!